My gig for MAPP group ended with this 31 minute conversation. As promised, here is a link to MAG Cultures (in French) that Stefan mentioned, as well as another link to The Long Tail. Ian brought up the importance of referals/recommendations and therefore I cannot resist linking to The Ultimate Question (Swedes might also enjoy listening to QritiQ 004: The One Number, a conversation based on Reichheld’s earlier work).