My gig for MAPP group ended with this 31 minute conversation. As promised, here is a link to MAG Cultures (in French) that Stefan mentioned, as well as another link to The Long Tail. Ian brought up the importance of referals/recommendations and therefore I cannot resist linking to The Ultimate Question (Swedes might also enjoy listening to QritiQ 004: The One Number, a conversation based on Reichheld’s earlier work).

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  • Terrific meeting, one of our most interesting/rewarding/insightful meetings so far! a great feeling to share insight (and doubts/questions!) among European friends and collegues, inspired by Richard’s open-minded approach. Thanks for an interesting day!
    Now, all we have to do is to continue to preach the word to our client’s…

    /T