[Update after the gig] Thank you all for a wonderful morning! Besides the slides embedded below via SlideShare, I have uploaded them as a pdf (6 slides/page pdf 4.7 Mb). Here are direct links to the live broadcast from the first part of my gig, as well as the one where you talked. If you want to check what goes on in the back channels, try a Twingly microblog search for ”X-FAKTORI”. [and later this evening I added the link to a video documentation of how Tarja Halonen grabbed the stage from me and Anna last August].

In ProCom (Finnish Web, Swedish page) there are 1800 professionals from the field of communication and PR. ProCom have been the leading organisation for the Finnish communications professionals for 61 years. For over 30 years ProCom members have gathered together for one day for a high-profile seminar called the ProCom -day. This year the organizers plan to concentrate on the future and innovations. The communications directors, consultants and information officers – almost everyone – feel a bit frustrated with all the demands and possibilities this day presents – oth in the private and the public sector.

To this years event, called X-FAKTORI, I have been invited to make a key note presentation under the headline Social Media – promises and perils. I am truly looking forward to again meet Finnish marketing pro’s.

(Afterwards I will meet with Sitra, the Finnish Innovation Fund, for an informal conversation on how to solve societal problems by doing things together by the power of we.)