Thank you for some very constructive feedback. To us the news room is new way to communicate what Electrolux does to a slightly different audience than business journalists (with whom we normally communicate from corporate). Our newsroom will not feature quarterly reports or releases about the agenda of the upcoming annual general meeting. Instead we will post news that relates more to our day-do-day business such as products and design.

I agree that contact information should be included in every posting – we will change that. A “share this” function was actually in place the day before we launched the site but the mysteriously disappeared. It’s now back.

Next step for us will be to list a number of improvements and then start updating our site. I am looking forward to more comments in the future!

Anders

joel, thanks for your additions to our learning conversations. Now, with Sallie Goetsch’s positivie experiences with Seagate (your fingers there too :-) in mind, I am even more impressed. Will look into their newsroom later on. I have already hinted Electrolux about adding Facebook and a Swedish digg clone to their Share-This. As I hope some more PR folks see this they too will get the ideas as we discuss them.

I still think it is important to denote it as “Social Media Newsroom” in order to mark the novel functionalities with respect to (social) media developments. “Digital” could be interpreted as just another tradtiional newsroom on the web.

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Im from mongolia
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Anders, you point out that this comments have some spam, and you wonder why. Thanks for the reminder, I will remove the two entries i missed. Not sure why they appear hear. But think its a combination of how they found the post (e.g. other sites linking to it) and no links (my filter missed them),