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Apr 16 2010

Grammar is competing with Converse

Posted by richardgatarski in School

Briefly the longer Swedish post is an attempt to explain a performance we (myself, Katarina Graffman, and Kaj Runelund) call ELEVshopping (studentshopping). The explanation is a recap of what I told Anne-Marie Körling (teacher, inspirer, school ground breaker) earlier today.

[As soon as I have fixed English captions for the ELEVshopping’s video trailer I will embed it here]

In short elevshopping is an attempt to inspire schools to use the concepts, tools, and insights from the fields of youth oriented (commercial) branding and shopping. I give the example of introducing a techear to a class of students as “an expert on Grammar” will most likely generate distress and attitudes of boredom. Whereas saying “selling Converse” would probably generate a lot of attention and expectancies. With elevshopping we would like to reverse this state of matters.

After all, we are competing with shopping malls and other parts of the exciting life outside the walls of schools.

Do you agree? What are your thoughts?

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