WestreamU AB is a new startup, currently operated by me and my brother Henrik. After our first tentative trials about a year ago, for example for Sun-SIME (see the archived broadcast), our list of happy customers is growing. The same goes for the quality we nowadays provide. Briefly our ambition is that:

Everyone attending a WestreamU broadcasted event will see and hear an aesthetically appealing, unique, live, and engaging web cast. We strive for active participation, including those attending at distance. Our cost effective and highly mobile solution fits when good is better than a pricier best. The live mixed video we produce and stream is always locally recorded, to facilitate post production editing and on-demand video publishing when so required. We deliver good image resolution, but for organizers that demand HD broadcast quality other suppliers might be a better choice.

A proof of concept is the nice set of demo clips from events we have webcasted so far. As well as some demo’s of the technologies we are developing in our lab. Those clips are available at vimeo.com/westreamu/albums.

At the moment we are signing deals with customers to stream a number of events at Almedalsveckan July 4-10, 2010 (a major Swedish political yearly event, attracting enormous interest). For Handikappförbundet we are hoping to demonstrate some unprecedented solutions for increased accessability for people with hearing challenges. But the list of livecasts we will do in Almedalen includes other clients, and we still have room for a few more ;)

In addition we are particularly proud of being a gold sponsor to TEDxMälaren, an independently organized TED event. TEDxMälaren is nonprofit, organised by a group of students pursuing their entrepreneurial studies at KTH Royal Institute of  Technology. They all hail from different regions in Asia and approached me some months ago to ask if I could be one of their advisors. Of course I accepted, proud to be asked! So far these amazing “students” have impressed me beyond belief. So, when it came to find other was to support their efforts, it was natural for me to propose that WestreamU would provide the video recordings and webcast for their unique event.

As of today the list of speakers at TEDxMälaren include Bahvik Gandhi, Anton Abele, Mikael Strandberg, Karl-Henrik Robèrt and Brian Palmer. More will be added, as well as some fantastic TED videos and break out sessions with room for stimulating conversations among all participants. The overarching theme is Connecting: Ideas, Inspiration, Individuals.

This exclusive event will take place in Stockholm in the afternoon of June 15, 2010, venue to be confirmed. But, registration is open – and for free! So, don’t hesitate to reserve one of the limited (100) seats. And please, if you would like to contribute in other ways, for example as a sponsor and/or spreading the idea(s), go ahead and contact TEDxMälaren! Or simply retweet the ripple.

Hope to meet you there. If you can’t attend in flesh to make really close encounters, you can catch the cast (URL to be announced).