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Via @Stefan_Palsson I just learned about an ”informal seminar for Directors General for Schools in the EU Member States”. Take a look at the image that represents the meeting’s view of Schools:

Photo: Tomislav Stjepić

The aim of this 2 day meeting is described as follows:

”The purpose is to achieve a dialogue about current school issues between the Member States. The goal is to support school development through exchange of knowledge and good practice in the field of school education”.

I say, good luck! Participation and access is by invitation only. That’s another illustration of their view on how things are to be managed. Directors-General,  lock yourself up and figure out the future…


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For me one of the most important cultural settings with Twitter is the personal focus. I am Richard Gatarski the person. Therefore I changed, after long consideration, from @weconverse to @RichardGatarski.

If you are interested in the technicalities around the switch you may skip the first part and scroll down to ”Changing the twitter user name is easy”.

About my real name

My father Kazimierz Gatarski was born in Poland. In his teen years he moved to England. In 1945 dad sat with his new friend Richard W and shared thoughts about their future. Richard W said that if he ever got a son he would name him Kazimierz. My father immediately returned the favor by saying he would be proud to name his first son Richard, in case he got one. Tragically Richard W died in combat in 1949.

Nine years later I was born. Mother and father discussed names. And as promised 13 years earlier I was given the name Richard. A name that I am proud of. In particular when I consider the reason why. I am also fortunate to have a rather uniqe name in the english/swedish speaking part of the world. Hence it is easy to find me. Of course, it is also important for me to remember that as I go around doing things.

Multiple identities

Those of you that know me might remember that many years ago I started to experiment with different identities – on the Internet. Sometimes in order to play trick with services so that they could not connect me as a customer with me as a person. At other times to separate my person from my ventures (e.g. corporations). is an attempt to manage that of me which concern my gigs and media development. is another one to manage my interest and doings when schools meet the marketing system. (And I have stakes in more than those ;).

When I registered with Twitter for the first time (March 2007) I decided to go for @weconverse, since my idea was to use that identity for experiments in media development/change. Since then I have figured out two things.

  1. Even though my tweets are focused on my professional side (with some personal spice, never private), I find it hard to limit myself to media matters. In particular, this is a problem as I balance more and more towards how we take care of your children (including their schools).
  2. At many occasions I have met other people who know about weconverse, but not me (Richard Gatarski). Last time this happened was yesterday at The Really Realtime Conference. Too sad, since I am after all a free lance consultant and find it valuable that you know about me (too).

Weconverse will remain in a limited fashion with it’s established focus. RichardGatarski will emerge more ( is under way, more on that laer).

Long name and time

As @sliceonline pointed out today, I have been talking about changing my twitter user name for several months. Two weeks ago, in another blog post (in Swedish), I asked for advice whether to go for rgatarski or richardgatarski (gatarski is taken). Before I published the post I registered the twitter user names ”rgatarski” and ”richardgatarski”. The majority of commenters adviced me to use the shorter version. Mainly because it takes less space – characters are limited in micro blogs.

To make a long and mindful story short, I decided that I wanted to be myself as much as possible on twitter. Rgatarski is not really me, it’s another identity. And as I have explained ”richard” is important – for us I hope. So sorry, from now on we have to be even shorter when I am involved in micro blog posts.

Quite a few other twitterers use a combination of their first and last name. Fewer, it seems to me, end up in using all 15 characters available for a user name.

You are important

Enough about me. I very much care about every other physical person who follow me and/or send me messages. Another big obstacle in this process has been my ignorance about how to change a twitter user name. And what happens when one does change. Now I know more, and want to share what I have learned with the help of others.

Changing twitter user name is easy

In Twitter’s settings panel there is an option to change user name. If you do, the old name is immediately available for anyone to take. Around a month or so ago Kristofer Björkman, a (business) friend of mine, changed from @MyNewsdesk to @ddesk. The former was to become the official twitterchannel for, the company Kristofer works for. Appareantly he was able to keep his followers. Relief!

Then I googled around a little and found out how to do it. So this morning I:

  1. logged in to RichardGatarski and temporarily changed that user name to richardxyz
  2. logged in to weconverse and changed username toRrichardGatarski
  3. logged in to richardxyz and changed it to weconverse, posted a note about my change, and filled in a profile that hopefylly informs where to find me
  4. logged in to RichardGatarski and tweeted about the change ”Dear former followers of @weconverse, you are now following @RichardGatarski (and @-send me there)”

The I begun a complicted process in attempt to keep my social things hanging together.

Replies and new followers are harder

There are a lot of ”@weconverse” out there. Anyone who send a message to @weconverse will send it there, not to @RichardGatarski. That means I have to monitor that account and take proper action whenever new messages arrive. I know of no automated services that manage this problem. So, for a while I have to keep en eye there.

Sometimes a twitter savvy person recommend who to follow (e.g. FF-ing). In case anyone from now on recommend @weconverse, that means they will not follow @RichardGatarski. Perhaps potential new followers will check out @weconverse and through its bio decide to go for the ”right” user name.  In the case anyone starts following @weconverse, they will get an automated Direct Message to follow @RichardGatarski instead. This is taken care of by the autorespond service in SocialOomph.

The (free) service from SocialOomph will also e-mail me a digestion of messages directed to @weconverse. Interestingly enough the first compilation just delivered contains a lot of older replies to @weconverse. But as said above, I still have to act on that manually.

The social network is a mess

Last night Jyri Engeström ended the Really Real time conference with a high level talk (video at on identity management and social content. Jyri pointed to many important issues and suggested some useful directions. Still, there is a really delicate and technically complex set of problems unfolding.

I use the Twitter Facebook app to republish my tweets to I have weconverse accounts at Posterous, Bloggy and Jaiku. For the moment I will let them be as they are, but changed at (there are limits to what I manage, and have other things to do). I normally use to publish micro blogs posts to Twitter, Bloggy, Jaiku and My FriendFeed account weconverse has been renamed to Which still imports stuff from some of my other social accounts. At a widget imports the FriendFeed stuff. I have/had to set up Bambuser, Ustream and some other services to autotweet @RichardGatarski instead of @weconverse. By the way, most of my streaming accounts will until further notice remain ”weconverse”. So will the weconverse identities on YouTube, Flickr, you name it…

Do you see how complex my small social network activity is? I am not even sure what works right now. I guess it will take a while until the most important interchanges works.


Changing ones user name on Twitter is easy. But that user’s (identity) and it’s interrelations with a wider range of social networking services quickly become rather complex.

The case described here is about my humble person (and personal brand). Now you may imagine what happens when the issue concerns larger corporations/organizations and all their brands.

There is only one way to go.


Welcome to @RichardGatarski and all your comments :-D


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Two days ago I visited an interesting breakfast seminar (see post in Swedish). It was an event prganized by Springtime, where Emanuel Rosen stopped by on his book tour The Anatomy of Buzz Revisited.

Unboxing, by The Register described as ”The new geek porn”, is the thing where people document their first encounter with cool new stuff recieved (in a box). Typically the whole experience from opening up the package to trying out the gadget/object in real life is documented on video and published live, or uploaded soon afterwards.

Unboxing content works as customer generated marketing. It informs as well as entertains. In some sense, it is/generate buzz. Speaking about the latter. For me it was natural to share with you a video where I unboxed a little, higly relevant, item a few minutes ago. Enjoy below above, on Vimeo, or on YouTube.

If you want to see other unboxings, just search for ”[product] unboxing” (replace [product] with something you are interested in). As an example, I searched for ”unboxing hero android” and found Hero in the house!


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Today I had a really interesting lunch conversation with Hanna Stjärne, who is with Sveriges Radio (SR, Swedish Public radio) and currently investigates their future (press information in Swedish).

Hanna Stjärne has been with SR for many years, working as head of P1 (talk radio, oriented towards societal issues and public affairs), Program director, Manager of domestic news for ”Ekot”, Foreign correspondent, and more (my interpretations of her assignments).

She called me about this lunch last Friday, and initially asked me for ”three broad trends underlying media development” (if I understood her right ;) Without too much consideration I suggested:

  1. A post textual revolution (everyone can produce, distribute, and share multi modal content).
  2. Open Crowdsourcing (everyone create openly and in collaboration)
  3. Institutional reformations (our old insitutions must be re-considered and we should form new institutions fit for the future, not the past).

Least to say I view the first two as more or less commonly understood, and the third being increasingly recognized. Those of you who know me might guess that I personally focus the insitition ”School”.

As a background I shared some of my thougts in a presentation for a group of SR people (including Hanna) back in 2004 (slides as pdf). In my view what I said then still holds, but more. Before, and since, I have at times attempted a kind of Don Quijotesce fight to debate ”Public Service”. An institution that in my view needs elaborate reconsideration too.

Anyway, we talked about big and small issues, with an emphasis on the former in, a kind of philosophical fashion. Matters we discussed included emotions versus rational thinking, acgricultural and industrial revolutions, the roles of money and commercialism, enterprises encompassing the whole value chaing versus free lance work forces, power, nations and alternative ”we’s” (compare Paul Romer and charter cities).

I adviced her to report in a multi modal (audio and more) form, thus not only deliver a traditional written report. Hanna made some notes on paper, I did this post ;) Another idea I suggested was to map the social graph outlining ”thinkers” like me. (See Robin Teigland explain why and how). And of course said that everything a public service organization produce should be open source, e.g. using a Creative Commons license.

Afterwards Hanna Stjärne asked me for names of other interesting people she should talk to. I promised to come back on that one. But a few persons that immediately sprung to mind were:

Who else do we know (about)?

Also, I am curious what Hanna (and you) think about the format of WNYC Radiolab, in my view a really inspiring series of (pod)radio shows about science.


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Recently I noticed that there was something called #grid09. Don´t know what it was, but the event seems to attract attention and interest (including from me). Half an hour ago @eovemar tweeted that the videos from GRID09 were available. Ten minutes earlier, in another context,  @wacka wrote:

”Media sites = quick updates for me. But the latest stuff is increasingly(?) TV/video only. I don’t have the time! I want to read!”

My immediate thought was to give Fredrik Wackå a response and say something like the following:

Listening more than reading

I want to read too, not books or other stuff, but letters off the Web. More importantly, I take in a lot of audio. Mainly from podcasts and audio books. But also by listening to the audio streams from videos,where the image part, quite frequently, does not add much value.

When videos are valuable

The problems, or perhaps rather the valuable situations, are when the videos are indeed useful to see. It may be because of the presenter’s slides, rethorics or something you name it. Furthermore, I simply do not want to sit down at the laptop and watch video. My main solution is to watch videos in my mobile.

Watching video mobile

These days I watch more and more videos on my HTC Magic (before it on my iPhone). Mostly in the subway or in bed. Either online streamed (from YouTube and TED) or video files transfered into my mobile. The latter is rather cumbersome to set up, because most video streaming services/publihers do not allow or support downloading. A challenge that I sometimes can solve by using various ripping software.

But not from GRID09

Back to GRID09 and their ”Videos on demand” ( I went there, to a site that looks nice and clean. The videos are there, the speakers and the subjects look very interesting. But, I won’t see the GRID09 videos, because I cannot download them. The streaming platform they use (TV4 Play, a service from Bonnier) have disabled downloading (via my main ripper Real Player Plus). GRID09 does not even support any ”share functionality”. That is, functions that help us tell our friends through various social networking services.

Too bad.


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