Sorry, Geert, I just do not get it. You gave is a wonderful video (Bring the love back) that videolized the man-woman love metaphor when discussing the advertiser-consumer relationship. That was a good start and most likely it created some buzz around Microsoft’s new claims in the advertising pie. But to me the sequel "Inspiration, anyone?" just repeats the message "traditional advertising is dead". In addition it discredits all advertisers, including their creative minds. Furthermore, in my view the sequel is too loong, slow, and completely lacks a cliff hanger or any kind of potential promise that could drive viewers to getinspiredhere.net.

image And when I surfed there I was stunned – not inspired. The site seems to be a blog with three (3) posts and an abundance of meta stuff (tags, key words, microsoft links, menu choices, etc). You offer me to Join and Sign in. Why should I?

imageThe top of the page is filled with something that resembles a banner, but I cannot click it. Maybe I can if I sign up/in (irony). Instead I opted to click the "Developers" item in the menu.

image

Are you serious in that developers will be inspired by Bill Gates TechEd Keynote. If so I suggest you let me see the video, instead of again promoting Silverlight. By the way, I am not alone in beeing fed up with all the Silverlight promo Microsoft attempts to drown my computers with. In itself the Silverlight introduction is a wonderful illustration of an advertiser with a problematic customer relationship. Let me say that I/we feel the same about Apple’s various approaches to force Safari upon Windows users.

image Next up on the inspiring category is hopefully something that leaves developers with their mouths wide open and salivating. A wonderful illustration of  how to "export XAML from Expression Design to Expression Blend" (see image). But I do not know, I am a humble consultant that advices on strategic market conversations issues. And as such I do not advice anyone to see the "Marketers" section video where "Marc gives us a summary on everything that went on in Cannes". He simply tell (not show) what Microsoft did there, and I know more things happened in Cannes. For example, Microsoft got a share of the Grand Prix for film lions (ironically in Quicktime format). In the end the proof of the pie is in the eating (ask Yahoo). If you want to get even more inspired, read and watch how I sold a 60 second spot in my gig on a event for Microsoft’s advertising customers.

Matt Rhodes at Futurelab is more neutral, as he spreads the word about the sequel. Peter Kim at one of Forrester’s blog is more curious when he asks why no one seems to care. (My August 2007 post about the first video is in Swedish).

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  • http://getinspiredhere.net Geert

    Hi Richard, thanks for the comments. I really appreciate your view on the campaign. Concerning the movie I have to admit that you are not the only one with these reactions. Although I personally didn’t feel it as being discrediting advertisers nor the creative community when we ok’ed the movie (nor did we feel it being to long)…but the ‘customer’ is always right and we have to take these comments into account when we go forward.
    Concerning the site getinspiredehere, I agree that it still needs a lot of work. And I hope we will be able to bring real inspiration in the weeks to come. Maybe we can work together on the site?

  • Paolo

    I agree. the sequel made the critical error of… not being funny! it makes mee wonder if the same people did it, it’s just different sense of humor.

  • http://www.richardgatarski.com/about/about_richard/ Richard Gatarski

    Geert and Paolo, thanks for your comments – and an indirect thanks to those who share the conversations around this topic through other outlets. We all learn as we go ahead. I happily agree whith Peter Kim when he says ”the good news is that Microsoft is listening to the comments”.
    And Geert, I hope you quickly populate the getinspiredhere with cool stuff from Microsoft Advertising that illustrate/share REAL cases where you have had successful campaigns in a social media context.